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Xavier Buck (Namespace Group): AI against AI
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What is your point on this?
Namespace is now the group of which EuroDNS forms part. We started in domain registration services, registering domain names worldwide with a strong European focus. With EuroDNS, as the name says, we run DNS infrastructure out of Europe, and that infrastructure has been sovereign since 2002 when we created it. Sovereign infrastructure is not new for us: it has existed for more than 20 years, and the same logic applies to all the hosting and email services we provide. For email, we rely on Open Exchange, a German sovereign solution hosted in Europe. So when I see the EU launching the Chips Act, the Cloud Act, and now the D9 initiative pushing governments toward public-private partnerships with European sovereign solutions, I am very happy to hear it. Governments are finally coming to European providers. I look forward to working hand in hand with them. What we built since 2002 is exactly what Europe is now looking for, and I believe the political direction and the business reality are finally aligned.
"It's a race about AI against AI."
What is a new exciting technology or what you are building out in your Namespace Group?
The most exciting thing in Namespace right now is eBrand. eBrand operates in two areas of cybersecurity: online brand protection (OBP) and digital risk protection. We combine OCR with advanced deep vision, a picture recognition technology, to detect brands across products, marketplaces, social media, and the open web. When we find counterfeits, we take them down fast. We rank in the top five worldwide in this category. Some of the largest car manufacturers in Europe use our services: we detect fake brakes and fake airbags, and with AI we now catch upward of 5,000 listings per day. The same goes for large French wine houses, where we identify counterfeit products across marketplaces and remove them. Cyber criminals also use AI to list fake products at extraordinary speed across the dark web, social media, and websites, which is why this truly is a race of AI against AI. We are expanding fast in the US, with nearly half a dozen people on the ground this year, working with customers like Take-Two Interactive, the company behind Grand Theft Auto, to protect them from counterfeit products and websites. We are thrilled by the momentum and growing at super speed.
What are the challenges of Luxembourg when it comes down in the future?
Luxembourg invested heavily in data centres and now pushes into cybersecurity and AI. The core challenge, shared with nearly every country, is power: the energy AI demands in data centres, combined with the need to attract businesses. LuxConnect celebrates 20 years this year and invested consistently in high-quality Tier 4 data centres. Thanks to LuxProvide, Meduxina AI now runs and gives startups and companies real access to AI infrastructure. Luxembourg is quite well positioned, but must put significantly more money on the table and push much harder. Look at the billions the US and other countries deploy for AI. We have to push hard. Politicians are aware. AI now sits on top of cybersecurity and data centres and covers all of it. That is the name of the game for the future.
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