Stephane Bailly : 360° mobility

Can you tell us a little about your company?

Car Avenue is a European group and a leading mobility player operating in Luxembourg, France, Belgium and Germany. Over the past few years, our group has grown and diversified significantly to support both private and professional customers across the full range of their mobility needs, including rental, leasing, electric charging solutions, automotive glazing and assistance, among others. Today, nearly 3,000 employees work across around 160 sites and represent 35 brands. This combination gives us the scale of a European operator together with the proximity of a local player, which makes a real difference when customers are looking for a vehicle, a service and a solution in one place. Our ambition is to be a true mobility partner, capable of providing comprehensive solutions while maintaining a strong local presence and responding to the changing needs of our customers.

“The customer journey is becoming increasingly digital, but the need for advice and a strong local presence remains.

What are the main trends influencing your business?

The automotive sector is undergoing a profound transformation. Electrification, leasing, used vehicles, digitalisation and the arrival of new manufacturers are continuously reshaping the market and customer expectations. Customers are looking for greater choice, simplicity and flexibility, with solutions tailored to their needs and budgets. A family and a fleet manager will not make the same choices, but both expect a fast and relevant response. At the same time, the customer journey is becoming increasingly digital, without eliminating the need for advice and proximity. Customers configure, compare and assess their options online before meeting our teams and making their final decision. Against this backdrop, we continue to evolve our model by combining innovation with proximity, anticipating changes in the industry and developing new mobility services.

How is your company adapting to these new developments?

For the past 20 years, we have been diversifying our brands, businesses and services in order to provide our customers with a 360° solution to their mobility needs. We continue to expand our portfolio of manufacturers, with new brands joining the group, while also developing complementary activities such as those mentioned above. We are also investing in digital solutions and artificial intelligence to simplify the customer journey. Our new website, caravenue.com, provides a single digital entry point across Europe. It offers comprehensive and transparent information, immersive 360° vehicle views, access to vehicle history and traceability, as well as quick trade-in valuations. The platform makes the entire journey smoother, from choosing a vehicle to getting in touch with our teams.