Michael Riedl : Powering Identity and Discovery Online

“Everything online begins with a name. Our job is to power what comes next — identity, discovery, and the confidence to decide.

Can you provide a brief description of your company?

Everything online begins with a name. Before a brand exists, before a customer arrives, before a single decision is made, there is a name — the first and most enduring asset any organisation owns online. Team Internet Group exists to power what follows: identity and discovery across the open internet. We are headquartered in London and listed on the London Stock Exchange’s AIM market, with a quotation on the OTCQX in the US. Our role is to help organisations of every size establish who they are online and be found — turning a name into a presence, a presence into discovery, and discovery into confident decisions. We work with partners that range from the world’s largest technology and commerce platforms to businesses reaching their very first customers. And we deliberately operate where the internet is most open and most useful: on the open web, beyond the closed social ecosystems.

How are your customers’ needs evolving, and how do you adapt to them?

Consumer behaviour is being reshaped by AI faster than at any point in my career. People no longer want to wade through static pages; they expect to ask, in their own words, and be guided straight to the right answer. That shift runs through everything we do. The lesson we’ve drawn is counter-intuitive. The advantage doesn’t go to whoever has the biggest or cleverest AI. It goes to whoever has the best-adapted AI — intelligence tuned to a specific task, trained on the right data, and deployed exactly where it changes the outcome. A model perfectly fitted to helping someone choose a product will outperform a far larger, general one every time. Our focus, therefore, is not raw horsepower. It is fit. In practice, that means making discovery conversational. Comparison is moving from lists and tables towards dialogue: tell us what you need, and our systems guide you to the product that is genuinely right for you — increasingly through the messaging channels people already use every day. On the open web, we build content-rich environments that give users real context and advertisers a trustworthy place to reach them. The common thread is adaptation: meeting people where they are, with intelligence shaped to the job in front of it.

What is Team Internet's vision for the next five years?

Everything we do rests on a single through-line: identity and discovery. Every online journey begins with a name and ends in a decision, and our intent is to own the intelligence that connects the two. Over the next five years, our focus is to deepen exactly that — to make discovery more personal, more trustworthy and more useful, powered by AI that is adapted to the task rather than impressive in the abstract. We invest in technology that takes complexity out of digital interactions and puts genuine value back in, for users and for the businesses trying to reach them. Our ambition is straightforward: to be the layer that powers identity and discovery on the open internet, and to do it with AI that is genuinely fit for purpose. Get that right, and people get an internet that is more open, better informed and easier to navigate. That is the company we are building toward.